Key：Singapore

项目概况:

Gardens by the Bay is one of the largest garden projects of its kind in the world. Located onreclaimed land in Singapore’s new downtown at Marina Bay the site provides aunique leisure destination for local and international visitors. The Garden’sidentity pattern took its lead from the stars of the garden; the flora andfauna. The studio worked closely with the masterplanning team to help create anidentity that worked not only on the communication media but also, withinarchitecture, landscape, packaging and even the tour bus. In response tothe challenge of representing the massively diverse environment, and takinginspiration from the multi- layered Singaporean culture, the eastern craft ofpaper-cutting and the paintings of Rousseau (the client’s favourite artist), wedeveloped an intricate and organic ‘brand pattern’. The pattern cleverlyconceals wildlife that can be found in the gardens, and the process ofdiscovering them suitably reflects the wonder of the natural world that theproject evokes. This diversepattern has been has been cropped, abstracted, tessellated and implementedthrough all communication channels and used extensively through the gardenwayfinding, and on merchandising. It has been laser cut into back-lit signage,used as filigree patterns in shelters as well as textile designs for scarvesand tote bags. The also studio developed two cuts of typeface withcomplimentary icon designs. After detailedresearch on the unique multinational culture of Singapore a comprehensive colourpalette was created with the deep purple of the Mangosteen fruit as theprincipal unifying tone. The themed gardens and landscaping follow thispalette. The rich claret of the Supertrees and the bright red of the DragonflyBridge add to this overall colour composition.